FourWarn

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Welcome to FourWarn's Proactive Arsenal, a key component of your comprehensive FourWarn protection package. Our team of legal, PR, and OSINT experts stand ready with a robust suite of pre-crafted strategies and deliverables, all included in your subscription. 

This proactive approach gives us a unique advantage in the face of potential crises, allowing us to outmaneuver the Four Horsemen of reputational apocalypse.

Speed: In a crisis, every second counts. Traditional PR and legal teams can be paralyzed by indecision, struggling to agree on a response while the crisis escalates. At FourWarn, we've done all the strategizing, drafting, editing, and scenario analysis well in advance. Our pre-crafted responses are ready to deploy at a moment's notice, ensuring an immediate and effective response when you need it most.

Strategic Foresight: During a crisis, many teams operate in a reactive state, responding to each new development without a clear plan. At FourWarn, we think several chess moves ahead. Our pre-crafted responses are part of a comprehensive crisis management plan, designed to keep us on a steady course while allowing the flexibility to adapt to new developments.

Quality: In the heat of a crisis, the quality of response materials can suffer. At FourWarn, our pre-crafted responses are developed with care and attention during calmer times, ensuring they meet the highest standards of quality. We also take the time to pre-publish many of our pieces, leveraging SEO factors to ensure they outperform negative news in the battle for visibility.

SEO Power: The age and SEO power of our pre-published pieces give us a significant advantage when a crisis hits. We leverage these factors to ensure your brand maintains a strong and positive digital presence, even in the face of negative news.

With FourWarn's Proactive Arsenal, you're not just responding to crises - you're staying ahead of them. We ensure your brand's digital presence remains strong and positive, safeguarding your most precious asset - your reputation.

 Here's what our PR & Digital Arsenal includes: 

• Daily Press Releases: For two weeks following a crisis, we launch a new press release every day. These 14 articles are pre-drafted and held in our crisis bank, ready to be released immediately in response to negative press or content.

• Daily Social Media Postings: We maintain a strong and positive presence on social media channels like LinkedIn, with new postings every day for two weeks following a crisis.

• Operation Lazarus: We breathe new life into old content, boosting its SEO to help it rise above negative news in search rankings.

• Website Creation: We create up to five websites optimized for your company's name, helping you monopolize the real estate on Google's page 1. These websites are pre-created and aged for SEO purposes, ready to be ramped up by our team at a moment's notice.

• Evergreen Article Press Releases: As part of our client onboarding process, we pre-draft evergreen press releases and hold them in our crisis bank. These can be released immediately in response to negative press or content.

• SEO Ramp-Up: Our crisis response team's SEO and marketing experts are ready to immediately ramp up efforts to boost the SEO of your sites once a potential threat is detected.

• Account Creation and Content Publishing: We pre-create accounts and content on platforms like Medium.com, Pitchbook, and LinkedIn. These are ready to be activated and published in response to a crisis.

• Titans of Industry Program: We pre-draft quotes from key professionals alongside household industry names. These are held in archive until a crisis hits, at which point our SEO team brings them to life.

• Whisper Campaign: We engage in a whisper campaign of brand mentions that can be lifted using SEO techniques in response to a crisis.

• Holding Statements: We pre-craft holding statements for common industry crises, ready to be deployed as soon as a potential issue arises.

• Issue Management Audit: We conduct an issue management audit to detect potential crises before they arise, allowing us to be proactive in our response.

With FourWarn's PR & Digital Arsenal, you're not just responding to crises - you're staying ahead of them. We ensure your brand's digital presence remains strong and positive, safeguarding your most precious asset - your reputation.